With a 20% drop in sales over the past 3 years, the music industry is finally understanding that they can’t just sit back and whine about piracy. They need to win their customers back.
Universal Music Canada is trying to do just that by slashing their prices on CD’s. The record company will institute a maximum suggested price of $14.98 on virtually all of its top line CDs and a $9.99 price tag for new artists (Canadian Dollars. Universal US will also introduce lower prices).
I don’t know if it will save the industry, but it’s definately a step in the right direction. At least they are acknowleging the fact that they aren’t just a victim in all of this.