Yahoo’s ‘Peanut Butter Manifesto’

by Joe on November 19, 2006

Brad Garlinghouse, Yahoo’s SVP responsible for some of the largest pieces of the Yahoo family (mail, IM, Yahoo’s front page), wrote an email memo – a “state of the union” manifesto document – to his staff. This memo was leaked to the Wall Street Journal and is available in its entirety here (all typos included).

In it, he calls for a full on overhaul of the organization, selling off non-core and redundant businesses, restoring accountability within management (“heads must roll”), and a 15-20% reduction in headcount.

He manages to do all of this while building a strong case for the moves and keeping strong motivation for building the business. Most Yahoo employees stopped reading at the 15-20% reduction line, but he still tries to paint the picture and inspire confidence for the road ahead. Well worth a read.

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